Due to the pandemic a big part of businesses shifted from offline to online, making online marketing your most important marketing channel. In that matter, affiliate marketing is the approach many companies are considering to diversify their revenue streams.
An area that often deters people from starting an affiliate program however is not knowing which service to use and whether to use a self-service affiliate marketing solution or to join a managed affiliate network.
A self-service affiliate platform gives an advertiser the opportunity to run a performance marketing campaign without the employed experience of client services teams.
Both have their individual advantages. When you are deciding between a managed network or a self-service platform, keep your business model and your time in mind:
This article introduces you to some of the advantages a self-service affiliate platform might have and how you can identify if a network or a self-service platform is the best way to promote your business.
When deciding between a self-service affiliate platform or a managed affiliate network, some points to consider are:
When it comes to a self-service affiliate platform vs. using an affiliate network, there is no obvious winner. The decision is more so dependent from your business needs and your available resources, such as time and money, to invest.
If you are in the early phase of a start-up or small business, you might not have the time to speak to account managers at networks or publishers. Actions, that are needed to build and maintain relationships for continued investment.
In conditions of limited budget and resources, small businesses are the ones who could benefit the most from a wide range of online partners rewarded on a performance model. That is where we suggest a self-service platform like Grow.
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