How to judge if an affiliate marketing campaign is right for your business.
Most small businesses and startups will have the following aims:
However, budget limitations and smaller teams means they require all marketing investments to be cost-effective, reliable, low-risk, quick to set up and easy to manage. Flexibility is also important for meeting the needs of developing business plans.
We at Grow believe that launching an affiliate program on our network can address many of these needs and help businesses attain these goals. Here’s why:
Affiliate marketing is a performance-based digital marketing model, where publishers (affiliates) promote businesses in return for a commission. It is a means of outsourcing your marketing efforts, and harnessing specialist expertise across a variety of different channels. Each different type of affiliate will be able to deploy unique strategies for targeting users at a given stage of the purchasing funnel.
Commission can be awarded based on a variety of ‘events’, such as impressions (CPM) clicks (CPC) or acquisitions (CPA) such as sales (CPS) or leads (CPL):
Being performance-based means affiliates are incentivised to attain results, and since most affiliate programs will run on the CPA model, an affiliate program is one of the most efficient ways for advertisers to drive incremental sales.
Many small businesses pride themselves on their independence and uniqueness, and often this is key to their success over time.
The way that affiliates engage with and target the right audiences and present the brands is often a crucial to achieving the desired conversion rates and developing a secure customer base.
At Grow, we believe that as long as a brand is open to try and test a range of promotional types, an affiliate program can generate results for almost any business category.
Some sectors are trickier, and might require a more dedicated approach to recruiting relevant publishers and finding receptive audiences. B2B services and businesses selling age-restricted products often prove to be more difficult. However, at Grow, the flexibility of our technology and the responsiveness of our support team should make your projects easier to facilitate. Sometimes only a handful of engaged affiliates can make the whole endeavour a valuable asset in your marketing toolbox.
For more information about what Grow can offer your business, please get in touch with Grow Support.