Why Affiliate Marketing Is a Promising Option for Start-ups

Affiliate marketing is a great stream of income for any start-up or small business that wants to grow faster, yet avoid the risk of spending unnecessary money on marketing.

Worth $12 billion, the Affiliate Marketing sector is growing rapidly and bound to grow by 10% in the next few years (according to HostingTribunal). Whilst affiliate marketing is a great strategy for any business, it is especially valuable for small ones. We introduce you to four arguments that will spark your interest in affiliate marketing.


Affiliate marketing is great for a start-ups and small businesses that want to grow faster. Firstly, they do not have the time to focus on marketing. Secondly, they do not want to take the risk of spending unnecessary money on marketing.

Affiliate marketing enables other people to drive sales for you, whilst you only pay them for results. Your marketing spending equals the outcome you get from your affiliate, truly a winning strategy for your business!

Building long-lasting and supportive partnerships

As both parties are equally involved in the success of their partnership and great results on the long-term, affiliate marketing leads to strong affiliate relationships.  On top, affiliates who feel empowered and connected to you are more likely to become better spokespeople for your brand and promote your products in the best way possible!

No (upfront) investments needed

Affiliate Marketing is a safe way to explore the marketing experience without needing a load of knowledge nor wasting unnecessary resources, as you only pay for sales after they occur.

Grow, the affiliate network for small businesses puts the necessary resources at your fingertips, offering you countless avenues for development.  There are no technical or coding skills required. We offer plug-and-play tracking integration for the leading e-commerce platforms such as WooCommerce, Prestashop, and Shopify.

Wide range of affiliate programmes

Affiliate networks offer a huge selection of partner programmes to work with. The networks and affiliate programmes form an interface between merchants and affiliates and offer a complete structure for interaction, communication, and technical know-how.

Try out Grow today! Grow is free to join and free to try for 30 days, giving you the time to strategize how to launch an attractive program that online partners will want to prioritise and promote.

Federico Bonavita
Digital Marketing Manager

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