Frequently Asked Questions

If you have any questions, we are here to answer them!

If you can’t find the answer to your question below, please feel free to send us a message through our Contact page.

Introduction to Grow by Tradedoubler

Grow is a self-service performance marketing solution for small and mediumsized (SME) businesses. Grow enables these businesses to easily connect with Tradedoubler’s partner network of over 180 000 ACTIVE publishers to promote their brand and products, driving incremental sales from day one! 

Grow was designed for small and medium-sized businesses who are traditionally low on resources and wanting to drive risk-free, incremental sales via the affiliate channel. By lowering the barriers to entry for these businesses through reduced costs and zero contractual commitment, Grow provides a solution that is accessible for all. 

Grow is designed as a self-managed solution whereas Tradedoubler’s serviced solutions employ the experience of our client services teams.  

Additionally, Grow has no contracts and just a 30-day notice period to terminate any co-operation whereas Tradedoubler’s serviced products generally carry a 12-month minimum contract term. 

 Grow is cheaper and easier to set up and more focussed on generating sales for its advertisers from the start. 

Grow Affiliate Tracking

We understand that most tech teams are really busy and that tracking code integrations can take a while to complete. Therefore, we provide you with plug-and-play tracking solutions that you can add to your website that will ensure that you track your sales or generate leads correctly. These plugins are available for the most common eCommerce platforms. Simply follow the implementation instructions in your account and your tracking will work just fine – without the need for any coding whatsoever.  

Grow uses best-in-class tracking technology that are identical to Tradedoubler’s core tracking systems to ensure that sales are tracked correctly and effortlessly on web, mobile and across devices – seamlessly and accurately.  

The cookie duration is the amount of time that a publisher will be rewarded for a customer’s purchases. The default cookie length for Grow advertisers is 30 days, therefore if a customer comes to your site via an affiliate link and purchases something within 30 days, the affiliate who referred the customer will receive commission for it. 

The cookie length for affiliate programs running on the Grow platform is 30 days by default. This is set automatically when you create your commission events.

Account Set-up

All that you need to get started is a website and the ability to install an extension or snippet of JavaScript code.

As Grow is a pure-play acquisition platform, your website must either sell products or services or aim to generate leads.

Click “Join Us” and follow the simple 4 step sign up process to set up your account. Then log in to your account and create your first program to get started. Once your program is set up you only need to add your required tracking extension to your store and then start recruiting affiliates to promote your program. 

It’s as simple as that and you can be up and running with your affiliate program in minutes, not days!

We currently do not offer a demo account prior to joining Grow. However, Grow is FREE to use for the first 30 days and you don’t have to pay for using the platform during this time. You will also have access to your account whilst your application is being processed, which will allow you to familiarise yourself with the platform as soon as you sign up.

You can set up your account within minutes. Simply install the relevant store tracking extension and place a test order using the provided affiliate link. We will then verify that the set up is complete and working as needed. You will be ready to start generating sales once this has been processed and a successful test order has been recorded.​

Account Support

Grow is a self-service platform by design and offers an incredibly intuitive interface to ensure that you can complete your tasks easily and efficiently. 

There is a comprehensive Help Centre that you can use to troubleshoot any issues or learn more about the platform and its features. Grow account holders also get exclusive access to Youtube video how-tos and tutorials as well as free webinars designed to ensure that you grow, quickly and incrementally. 

However, should you need to contact us, you may do so via the contact form on here, which we aim to respond to within 24 hours. Alternatively you can contact us via the messaging feature on the platform. Simply log in to your account and activate it from the bottom left corner of your screen. 

Payment and Commission

When you create your program, you will not incur subscription fees for the first 30 days. If your program is live during this period and you have validated and accepted transactions, you will only be invoiced for the commission on the accepted transactions.

Grow offers you 30 free days for every program you create.

Once the free 30-day period is over you will pay a pro-rata fee of £44.99 (or the equivalent of that amount in the currency of the program) per month, per program. You will also need to reward your partners for generating sales. This is called the “publisher commission” and is set by you – depending on what you can offer them.

As is standard in the performance marketing business, all commissions are subject to a network fee. This fee is charged in addition to the publisher commission and is called the “network commission”. Network commission is 3% of sales value.

Let’s look at an example: your program offers publishers 10% commission. One of your partners generates a sale for £100. The commission payable to this partner is therefore £10 (10% of £100) and the network commission will be £3 (3% of £100). Therefore, you will be charged £13 net in total for the sale, of which £10 will be awarded to you partner and £3 to Grow.

Depending on your margins and how you wish to structure your program, you may offer different affiliates different commissions by using the commission segments feature. Don’t worry if you are unsure as to how much commission you should offer, simply reach out to us via email or online chat and we will be happy to assist you.

Naturally, the higher the commission amount, the more attractive your program is, especially when compared to your competitors and the higher the likelihood that your affiliates will promote your program over another.  

Any increases in commission will be effective immediately whilst any decreases will be subject to a 14 day notice period – this is so that your publishers have time to react to these changes should they wish to. 

Grow takes care of all your billing and invoicing requirements so you don’t have to worry about a thing. Simply enter your card details and we will invoice you monthly for sales generated through the Grow network. We will also pay your publishers for you. 

Your affiliates will be paid as soon as you confirm the sales that they generated and once you have paid for those sales. 

We pay your affiliates for you once a week (or each month – depending on their preferences). It is important to note that, like you, your publishers are running their own businesses and therefore any delays in payment will likely have a negative impact on their willingness to work with you andinevitably, your relationship with them. Paying for your confirmed transactions on time is one of the most important ways to cement your relationships with your affiliates and to ensure continued success in the channel.  


The monthly subscription fee will be charged for your program/s (active or pending) until the program is marked as closed.

If you want to cancel your subscription you need to close your programs.  To close your program, you must do so within the platform under the ‘My Programs’ tab. Click the three dotted line and select “Close the program”. 

Programs which are active will have to serve a 30-day cancellation period. Pending programs will be closed the same day (without notice period).

You will still be liable to pay invoices for transactions that were approved after your program closure date.

Existing Advertisers

No, existing Tradedoubler clients cannot switch to Grow. Whilst Grow is powered by the same publisher and partner network as Tradedoubler, it is a separate service and therefore programs cannot be moved from one product to the other. Furthermore, Grow is a different product altogether to Tradedoubler Affiliate. Designed for start-ups and small businesses, Grow fulfils a market need – making affiliate marketing smart, simple and accessible for all.  

Tradedoubler’s managed affiliate services provide programs with more flexibility in terms of commercials and commission but also a minimum contract term. Tradedoubler clients receive hands on account management, more in-depth analytics and reporting and higher levels of support – to name a few.   


Yes! Grow can support small agencies wishing to open the affiliate channel to their clients. However, it is advised that any agency looking to join our network first speaks to our team to see if it makes sense for you to use Grow or not. If you are an agency thinking of using Grow then please contact us. 

Tradedoubler’s managed affiliate services provide programs with more flexibility in terms of commercials and commission but also a minimum contract term. Tradedoubler clients receive hands on account management, more in-depth analytics and reporting and higher levels of support – to name a few.  

More questions?

Get in touch!