Frequently Asked Questions
If you have any questions, we are here to answer them!
If you can’t find the answer to your question below, please feel free to send us a message through our Contact page.
Introduction to Grow by Tradedoubler
Grow is a self-service performance marketing solution for small and medium–sized (SME) businesses. Grow enables these businesses to easily connect with Tradedoubler’s partner network of over 180 000 ACTIVE publishers to promote their brand and products, driving incremental sales from day one!
Grow was designed for small and medium-sized businesses who are traditionally low on resources and wanting to drive risk-free, incremental sales via the affiliate channel. By lowering the barriers to entry for these businesses through reduced costs and zero contractual commitment, Grow provides a solution that is accessible for all.
Grow is designed as a self-managed solution whereas Tradedoubler’s serviced solutions employ the experience of our client services teams.
Additionally, Grow has no contracts and just a 5-day notice period to terminate any co-operation whereas Tradedoubler’s serviced products generally carry a 12-month minimum contract term.
Grow is cheaper and easier to set up and more focused on generating sales for its advertisers from the start.
Grow Affiliate Tracking
We understand that most tech teams are really busy and that tracking code integrations can take a while to complete. Therefore, we provide you with plug-and-play tracking solutions that you can add to your website that will ensure that you track your sales or generate leads correctly. These plugins are available for the most common eCommerce platforms. Simply follow the implementation instructions in your account and your tracking will work just fine – without the need for any coding whatsoever.
Grow uses best-in-class tracking technology that are identical to Tradedoubler’s core tracking systems to ensure that sales are tracked correctly and effortlessly on web, mobile and across devices – seamlessly and accurately.
The tracking link generator has received an update, enabling advertisers to choose the specific publishers or sites for which they wish to generate links. With this enhancement, the new link generator will generate links tailored to each selected publishers, providing clients with the ability to directly share these customized links with their publishers.
To locate the tracking link navigate to the toolbar on the left, “Programs” > “My Programs”. From there, select your program, and you’ll find the option to create your tracking link.
The cookie duration is the amount of time that a publisher will be rewarded for a customer’s purchases. The default cookie length for Grow advertisers is 30 days, therefore if a customer comes to your site via an affiliate link and purchases something within 30 days, the affiliate who referred the customer will receive commission for it.
The cookie length for affiliate programs running on the Grow platform is 30 days by default. This is set automatically when you create your commission events.
Account Set-up
All that you need to get started is a website and the ability to install an extension or snippet of JavaScript code.
As Grow is a pure-play acquisition platform, your website must either sell products or services or aim to generate leads.
To initiate your Grow account setup, begin by selecting “Join Us” and navigating through the straightforward four-step registration process. After completing this, proceed to log in to your account and initiate the creation of your initial program to commence operations. The process entails two primary steps. Firstly adjust your general setting by inputting your program’s title, site URL, logo, and setting a default commission rate. Secondly, furnish your program with a brief overview and a comprehensive description detailing your business, operational approach, and the benefits you extend to affiliates. We’ve integrated an automated description writing feature powered by ChatGPT for your convenience with the flexibility to personalize the descriptions as desired. Once your program is configured, simply integrate the required tracking extension into your store and commence affiliate recruitment.
This streamlined process ensures you can establish your affiliate program swiftly, potentially within minutes, rather than days!
At present, Grow does not provide the provision for a demo account. Instead, we offer a unique introductory experience. Upon registration for any Grow program, you can enjoy a complimentary 30-day period without any subscription fees, commencing from the moment your program is initiated.
Upon entering your first billable month, your subscription fee will be automatically calculated on a pro-rata basis after the completion of your free 30-day trial. Furthermore, you will maintain uninterrupted access to your account during your program’s set-up phase. This will grant you the opportunity to acquaint yourself with our platform’s functionalities immediately upon sign-up.
You can set up your account within minutes. Simply install the relevant store tracking extension and place a test order using the provided affiliate link. We will then verify that the set up is complete and working as needed. You will be ready to start generating sales once this has been processed and a successful test order has been recorded.
Account Support
All tiers receive knowledge base support and Chatbot Support.
- Start: Email response within 48h.
- Walk: Email response within 24h; phone support when available.
- Run: Priority same-day email response.
Payment and Commission
Beyond the monthly subscription charges, you’ll incur two additional costs: a publisher commission, which you set yourself, and a Tradedoubler commission, both determined as a percentage of your sales.
- Start Plan: GBP 55 per month, coupled with your set publisher commission and a 4% Tradedoubler commission.
- Walk Plan: GBP 85 per month, accompanied by your set publisher commission and a 3% Tradedoubler commission.
- Run Plan: GBP 175 per month, inclusive of your set publisher commission and a 2.5% Tradedoubler commission.
For clarity, let’s consider you have sales of £100 under the Walk plan and you’ve set a 10% publisher commission. This means you’d pay £10. Additionally, the 3% Tradedoubler commission would be £3. Thus, the total additional cost on your sales would be £13.
*Note: For CPL program users, the Tradedoubler commission is 30% of whatever the publisher commission amounts to.
Depending on your margins and how you wish to structure your program, you may offer different affiliates different commissions by using the commission segments feature. Don’t worry if you are unsure as to how much commission you should offer, simply reach out to us via email or online chat and we will be happy to assist you.
Naturally, the higher the commission amount, the more attractive your program is, especially when compared to your competitors and the higher the likelihood that your affiliates will promote your program over another.
Any increases in commission will be effective immediately whilst any decreases will be subject to a 14 day notice period – this is so that your publishers have time to react to these changes should they wish to.
Recognizing the importance of detailed control in promotional efforts, we’ve introduced new features tailored for our Run clients. These upgrades enable users to schedule commission start and end dates, offering unprecedented control over promotional timelines. Such customization empowers Run tier customers to finely tune their marketing initiatives, aligning strategies with precise objectives, seasonal offers, or time-sensitive occasions. This enhancement reflects our dedication to furnishing advanced tools that meet the evolving requirements of digital marketers.
Grow takes care of all your billing and invoicing requirements so you don’t have to worry about a thing. Simply enter your card details and we will invoice you monthly for sales generated through the Grow network. We will also pay your publishers for you.
Your affiliates will be paid as soon as you confirm the sales that they generated and once you have paid for those sales.
We pay your affiliates for you once a week (or each month – depending on their preferences). It is important to note that, like you, your publishers are running their own businesses and therefore any delays in payment will likely have a negative impact on their willingness to work with you and, inevitably, your relationship with them. Paying for your confirmed transactions on time is one of the most important ways to cement your relationships with your affiliates and to ensure continued success in the channel.
Cancellation
The monthly subscription fee will be charged for your program/s (active or pending) until the program is marked as closed. You will still be liable to pay invoices for transactions that were approved after your program closure date.
If you want to cancel your subscription you need to close your programs. To close your program, you must do so within the platform under the ‘My Programs’ tab. Click the three dotted line and select “Close the program”.
For active programs, following the closure of the last program, an invoice will be generated on the subsequent day encompassing all transactions. This process necessitates a minimum 48-hour waiting period to ensure the invoice’s issuance. Upon payment of this invoice, the customer can proceed to close their account. For instance, if an account concludes its final program on the 27th of March, account closure will be feasible on the 30th of March, as 48 hours rounded to the next day.
Pending programs will be closed the same day (without notice period).
If you decide to reverse your program closure and wish to cancel it, here are the steps to follow:
1. Navigate to the Grow Platform, then select “Programs” followed by “My Programs” on the left side of the toolbar.
2. Click on the three dots located on the right side of the table.
3. After selecting “Cancel program closure” (as seen in the image above), a corresponding message will appear (as seen in the image below). To confirm your desire to cancel program closure, simply click on “Cancel program closure”
Under the cancellation policy for Grow by Tradedoubler, customers are allowed to deny transactions before reaching 50 sales within the last 30 days. However, once this threshold is surpassed, a cancellation rate is enforced, with rates of 10% and 20% for the Walk and Run tiers respectively.
Existing Advertisers
No, existing Tradedoubler clients cannot switch to Grow. Whilst Grow is powered by the same publisher and partner network as Tradedoubler, it is a separate service and therefore programs cannot be moved from one product to the other. Furthermore, Grow is a different product altogether to Tradedoubler Affiliate. Designed for start-ups and small businesses, Grow fulfils a market need – making affiliate marketing smart, simple and accessible for all.
Tradedoubler’s managed affiliate services provide programs with more flexibility in terms of commercials and commission but also a minimum contract term. Tradedoubler clients receive hands on account management, more in-depth analytics and reporting and higher levels of support – to name a few.
Agencies
Yes! Grow can support small agencies wishing to open the affiliate channel to their clients. However, it is advised that any agency looking to join our network first speaks to our team to see if it makes sense for you to use Grow or not. If you are an agency thinking of using Grow then please contact us.
Tradedoubler’s managed affiliate services provide programs with more flexibility in terms of commercials and commission but also a minimum contract term. Tradedoubler clients receive hands on account management, more in-depth analytics and reporting and higher levels of support – to name a few.
We’ve made it super simple to connect your business to Grow by Tradedoubler. Whether your online store is built on Shopify, WooCommerce, PrestaShop, or you’re using tools like Google Tag Manager or JavaScript, we’re here to help. You’ll find easy-to-follow instructions in the Grow panel.
One pro tip: Make sure you have the latest versions of WooCommerce, Shopify and PrestaShop. Updating these apps not only ensures a seamless pairing process but also gives you access to the newest features and enhancements. Embrace the benefits of staying current and enjoy an optimized experience with Grow by Tradedoubler.
Grow by Tradedoubler is designed to provide you with a plethora of tools that can be tailored to meet your unique business needs. These include versatile elements such as ads, banners, text links, voucher codes, and a product feed.
Creating a product feed is straightforward. You can do it manually, or for a more streamlined approach, you can utilize the convenient plugins available for WooCommerce, Shopify and PrestaShop.
These resources empower you to work effectively with any partner, opening up a world of potential collaborations and opportunities.
First, make sure that your web browser is up to date. This often resolves many common issues. Next, try clearing your browser’s cache and cookies. Sometimes, this can help get things running smoothly again.
If you’ve tried these steps and are still facing difficulties, switch to a different browser and see if that resolves the issue.
Should the problem persist even after trying these solutions, don’t worry – our Grow Support team is here to help. Please get in touch with us at growsupport@tradedoubler.com, as it could be an issue on our end that we need to address.
Check if the Caps Lock key is enabled. Sometimes, passwords are case-sensitive, so make sure you are entering the correct capitalization.
Clear your browser’s cookies and cache. This helps eliminate any saved or cached information that may be interfering with the password reset process.
Ensure that your new password meets the requirements. It should be between 7 and 14 characters long, providing a balance between security and usability.
If these solutions don’t work, feel free to reach out to our Grow Support team at growsupport@tradedoubler.com for further assistance.
If you’re experiencing difficulties with account verification, it could be due to one of the following factors:
First, double-check your password. It should meet our requirements, being between 7 and 14 characters long. This ensures a good balance between security and user convenience.
Secondly, take a look at your registered email address. If it’s a non-standard format, it may be the reason for your verification issues. An example of a standard format is johndoe@domain.com. If your email address doesn’t follow this format, you may need to re-register using a different, standard email address.
If you’ve addressed these factors and are still experiencing issues, please reach out to our Grow Support team at growsupport@tradedoubler.com. We’re here to help.
Your account might be inaccessible due to an unpaid invoice that’s past its 10-day payment period. To restore your account access, you’ll need to settle this overdue payment promptly.
After your payment is received and the invoice is marked as paid, your account will be reactivated. You’ll then be able to use all the features and functionalities of Grow by Tradedoubler again.
If you’ve made the payment and your account remains locked, or if you’re encountering any other issues, please reach out to our Grow support team. We’re here to assist you.
To reset your password, please visit the following web address: https://grow-platform.tradedoubler.com/login. On the login page, you will find an option to reset your password. Simply follow these steps:
- Enter your registered email address in the designated field.
- Check your email inbox for a message from us.
- Open the email and look for the option to reset your password.
- Click on the provided link or button to proceed with the password reset process.
- Set a new password between 7-14 characters.
By following these steps, you can easily reset your password and regain access to your account.
More questions?
Get in touch!