4min read
Joining the Winning Team: A Guide to Onboarding with Us
Welcome to the world of affiliate marketing with Grow! As an advertiser, you've made the right choice by joining our self-service affiliate platform. We're excited to have you on board and eager to guide you through a successful onboarding process. This article will serve as your comprehensive guide, helping you kick-start your journey to affiliate success with Grow by Tradedoubler.
Know the Lay of the Land
Before we delve into the details, let’s make sure you understand the fundamentals of affiliate marketing. As an advertiser, you play a crucial role in this performance-based marketing strategy. Your mission is to collaborate with our affiliates to affiliate marketing program that drive traffic and conversions for your products or services.
Sign Up
Getting started as an advertiser with Grow is a straightforward process. You can find the signup option on our website, where you’ll be prompted to provide some essential information. To ensure seamless integration, we have plug-ins for the main eCommerce platforms such as Shopify, PrestaShop and WooCommerce.
During the sign-up process, we’ll gather basic data, such as your company details, the primary user who will gain ‘owner’ status on the platform, your website address, and verification of a credit card. The credit card verification is necessary as it will be used for billing purposes on the platform. Once you’ve created your account and activated your program, you will gain access to all the resources needed to succeed. You’ll be well on your way to harnessing the power of our affiliate marketing platform to drive your advertising campaigns to success.
Access Your Advertiser Dashboard
Your advertiser dashboard is your control center for managing your campaigns on Grow. Here, you’ll find a suite of tools and features, including:
Campaign management: Create, monitor, and optimize your campaign in real-time. Begin by crafting your program description, motivating your publishers, incorporating essential marketing creatives, and establishing your commission structure.
Affiliate collaboration: Connect with affiliates and maintain strong relationships using our upcoming inMail feature.
Reporting and analytics: Effortlessly monitor your campaign performance by analyzing clicks, conversions, and commissions with our cutting-edge tools. Utilize the ability to generate and save reports, providing you with a solid foundation of past results to fine-tune and optimize your future promotional activities.
As an advertiser on the Grow platform, we understand that building successful affiliate partnerships is a gradual process that extends beyond the initial onboarding phase. We encourage you to focus on the recruitment and engagement of affiliates to maximize the performance of your affiliate program.
Step 1 – Attract and Maintain Publishers
After you’ve set up your affiliate program with Grow, attracting and maintaining publishers is crucial for your program’s success. Reach out to affiliates directly and be proactive in engaging with them to strengthen your relationships. Consider how you can secure more exposure on their websites, feature in their communications, and gather feedback to continuously improve collaboration.
Step 2 – Analyze Publisher Performance
It’s important to monitor the performance of your affiliates on the Grow platform. Identify publishers who consistently drive sales for your products or services and think about how you can reward their efforts. This may involve offering a higher commission rate or providing them with exclusive incentives to promote your brand. It’s a best practice, for instance, to provide an exclusive discount code to a specialized voucher publisher. In return, they can feature your brand as a top offer on their site for a specified period.
Step 3 – Identify Gaps and Optimize
In the affiliate marketing world, it’s essential to identify any gaps in your program’s performance. Implement an affiliate gap analysis to uncover potential areas of improvement. This analysis will not only save time in finding new top-performing affiliates but also help you understand where optimization is needed.
Step 4 – Regular Program Cleanup
Just as in effective affiliate programs, it’s beneficial to conduct periodic reviews of your affiliate program. Remove any outdated creatives or offers to ensure that publishers have access to the most current and relevant promotional materials. In addition, assess the performance of affiliates who have not contributed to your program and consider contacting those who are not actively driving results to discuss how you can start the partnership.
Reach Out for Support
At Grow, we’re committed to your success as an advertiser. If you ever have questions, face challenges, or need assistance, our dedicated support team is ready to help. Whether it’s a pressing issue or a simple query, we’re here to guide you and ensure your campaigns are performing at their best. Additionally, we understand that your needs may arise at any hour, so we have a 24/7 chatbot and a comprehensive knowledge base readily available to provide quick and convenient solutions to your inquiries. You’re never alone in your journey to success with Grow.
Why wait?
Joining the winning team at Grow as an advertiser is a fantastic opportunity to make the most of your marketing expertise. By following this comprehensive guide, you’ll have all the knowledge and tools you need to excel in the onboarding process and build a successful affiliate marketing business with us. Welcome to the Grow family, and we’re excited to see your advertising campaigns thrive on our platform!
