Affiliate Marketing Trends 2021

For 2021 affiliate marketing continues to prosper and grow, we take a look at the affiliate marketing trends of this year.

2020 was quite a whirlwind and turned out different than anyone would have expected. However, affiliate marketing was not among the industries that took the most severe blow. In fact, it is expected to grow by over 10% in the next couple of years. In 2020, the annual affiliate marketing spending was estimated to be at $12 billion. And with the beginning of the pandemic, more than 30% of online shoppers who made their first purchase from a brand used an affiliate link.

Cookie-Consent Tools

With the changes from Google and the new iOS update from apple that launched at the beginning of the year, there is a clear road ahead and that is a shift away from third-party cookies.

The good thing: it is a matter of adapting. Grow still provides the flexibility and access to data needed to succeed in the future.

Mobile and Cross-Device Tracking

According to Statista, by 2021, there will be roughly 7 billion mobile users worldwide. Accordingly, the relevance of mobile in affiliate marketing is also increasing. But not only that. Users jump from one device to another. Providers must be prepared for this and offer cross-device tracking solutions, that are in line with the mentioned shift from third-party cookies.

Video: a game changer in content marketing

According to WordStream, 86% of people would like to see more video from brands. On top of that, 64% of consumers claim to make a purchase after watching branded social videos. Given this information, you should keep in mind that your customers most probably use video to search for, evaluate, and purchase products. Adding videos to your content marketing mix may help lead to more sales.

Growth of Mobile App Usage

According to AppAnnie, in 2020 218 billion annual mobile app downloads (+7% YoY) were registered, whilst the app store spend hit $143 billion worldwide (+20% YoY).

A Trend, we expect to grow even further. And given the continued increase from the last years, it’s crucial to adapt your business model to match the audiences’ behaviour and needs. Such as device convenience.

The ongoing rise of Influencers

Trust always has been and always will be a key factor in the purchasing stage. Influencers are the gateway nowadays to reach audiences by lending influencers’ credibility to your brand.

Personalisation is key

Emerging trends and new technologies have changed the way people respond to marketing. People are constantly flooded with all kinds of information these days, so they tend to tune out offers that are not relevant to them. Thus, if you try to target your audience with generic, impersonal content, you are missing out on a huge opportunity to engage them and keep them loyal to your business in the long run. The key to success is personalisation: delivering information to customers based on their interests, behaviours, and current situation.

Federico Bonavita
Digital Marketing Manager

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