Finding profitable publishers who also suit your brand can be challenging, but with a little research and effort, you will be able to recognise them. We provide you with some guidance on how to identify the right publishers for your brand.
Publishers or also called affiliates use their websites to drive traffic to your website/page on social media. The important thing is that affiliates deliver targeted traffic with a high conversion rate as their websites are usually dedicated to your niche and contain useful information for users. casinos.
Starting with the basics, you should first identify your KPIs. What goals do you want to achieve and how? Once you’ve identified your KPIs, you can start to think about how affiliate marketing will fit into the mix and which publishers can have the right impact on those KPIs.
After identifying your KPIs, you should have a thought about whom you want to target. This will help you identify those people who have followers with similar interests as your target audience.
The next step is to research different publisher types and to evaluate how they can benefit your business. We have collected some information about the five most prominent publisher types for you:
Once you have identified your publishers, you should not stop here. Look at the performance of your programs and analyse their value. Key facts to keep in mind are for example the repeat purchase behavior or the lifetime value of the customers brought by the specific publisher.
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