Why choose affiliate marketing for your 2022 marketing plan?

A mix of strategies for your 2022 digital marketing plan is key to maximising business opportunities.

The global covid-19 pandemic saw a shift in consumer behaviour to online sales, in June 2020, global retail e-commerce traffic stood at a record 22 billion monthly visits, with demand being exceptionally high for everyday items such as groceries, clothing, but also retail tech items.  As we come to the tail-end of the pandemic (we hope), this trend shows no sign of slowing down, with reports stating, global online sales grew 11% year-on-year in Q3 2021.

A mix of strategies for your 2022 digital marketing plan is key to maximising business opportunities and to setting a strong foundation for the year ahead.  Focusing not only on traditional methods – email, search engine optimisation (SEO), Pay Per Click campaigns (PPC) – but also on incorporating affiliate marketing can pay dividends.

What is affiliate marketing?

Affiliate marketing is a performance-based marketing model, where online affiliates, such as bloggers and rewards networks, act as brand ambassadors – driving traffic, boosting conversions, generating content and much more.  If a sale is made through an affiliate touchpoint, the affiliate will be rewarded a predetermined commission on the sale. With a broad range of affiliates on offer, you can tailor your program to your business needs and strategy, ensuring affiliates you work with are adhering to and complementing your brand image.

The beauty of affiliate marketing is that it is win-win:  the paid-on-performance structure (when a sale has taken place) means all parties involved want to see results and you are not wasting your marketing budget on unreliable impressions and clicks.

Pros of including affiliate marketing in your 2022 budget

  • Shape it around your identity – from bloggers to voucher and cashback through to Google shopping affiliates, find what works for your business and optimise what suits you. Boasting over 180,000 affiliates worldwide, Grow guarantees you will find the right matches for your business.
  • Avoid up front cost and decrease risk – a highly cost-effective model, only paying the commission that fits your margins when a sale takes place.
  • Boost your brand awareness – develop a portfolio with a vast numbers of affiliate partners who will be invested in your success and in pushing your product to untapped audiences, helping you to build trust with new customers.
  • Improve conversion rates – a data-driven approach, providing insight into where customers are coming from, what they are buying and why, the Grow platform’s analytical approach is proven to improve your conversion rates.

Before you start:

Do your research: understanding how affiliate marketing works when building relationships with partners is essential. Affiliates will need time to onboard your program (some up to 3 weeks during busy periods) and bear in mind recruiting affiliates is not an automatic process.

Are you focused on brand awareness, a better conversation rate, generating more traffic or all three?  Set measurable targets and goals for everything you are trying to achieve.  It is good to remain competitive, but ensure your commission structure fits around your margins and the goals you have set.

Get started – Join Grow

With the rise of online ecommerce showing proven results and no signs of slowing down, using affiliate marketing with your product in 2022 is a no-brainer.

Grow by Tradedoubler provides the perfect gateway into affiliate marketing, offering our clients their first 30 days free, plug–and-play tracking integration, a comprehensive knowledge base and an onboarding call to get you started. Sign up today.

Federico Bonavita
Digital Marketing Manager

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