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SEO for SMEs Part 1: How to optimise your site for search rankings

In the first of this trio of articles, we explain the best practices for improving SEO, and how you can use insights from your affiliate partners to push your website’s search presence even further.

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From recruitment to refinement: How to assess your affiliate portfolio

Once you have set up your affiliate program and spent time on the initial recruitment, the next stage entails checking all bases are covered, and finding easy improvements you can make to develop the affiliate partnerships with the most potential for growth.

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Coupon-clipping the competition: the benefits of voucher incentives

Best practices for making your vouchers a crucial asset in your affiliate marketing strategy.

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Making the most of your marketing calendar

As 2022 springs forth into Q2, businesses may well be looking ahead now for how to make the most of the year ahead, summer sales and the notorious Black Friday and Christmas sales periods of the not too distant future. In response, we’ve created a new calendar as a guide for seasonal promotions, and put together some tips on preparing your affiliate program.

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Small Businesses and Affiliate Marketing

How and why you should launch an affiliate program to attain your business goals, explaining commission models and potential partnerships.

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Why choose affiliate marketing for your 2022 marketing plan?

A mix of strategies for your 2022 digital marketing plan is key to maximising business opportunities. Incorporating affiliate marketing can be a game changer.

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Affiliate Marketing Trends 2021

Now, for 2021 affiliate marketing continues to prosper and grow. In fact, it is expected to grow by over 10% in the next couple of years. We take a look at the affiliate marketing trends for 2021.

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The 2021 guide to Holiday Affiliate Marketing Promotion

After the unprecedented last year, marked by the epidemic outbreak and changing shopping behaviors, the 2021 holiday season is the perfect opportunity to push retailers.

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